Lesson 05 · 4 min 4 min

Bilingual without friction

The reader picks the language.

Florida works in two languages, often inside the same transaction. The platform rule is one and it has no exceptions: the recipient decides the language, not whoever is writing.

What that means in practice

  • You work in the language you chose: the interface, the alerts and your digest emails come in it.
  • Drafts for a client go out in the client's language, even when it is not yours.
  • A rewritten campaign's messages come back in both Spanish and English, and you pick which one stays in the plan.
  • In Spanish, always neutral Latin American tuteo. Never voseo.

Translating what you write yourself

The catalogs the brokerage edits and that get shown in both versions have assisted translation: you write the Spanish, ask for the translation, and review before saving. A human always approves; nothing saves itself.

The two emails a day

The platform sends two digests per person per day, each in THEIR local time: the day plan in the morning, a recap at night. The recap is computed in code and the AI only writes the closing line.

Local time per person sounds like a detail until you have a team spread out and somebody gets their day plan at three in the morning.

Tip: Before sending a draft in a language you do not command, read it out loud. If there is a sentence you would not say, change it even if it is perfectly written: your client is going to reply in that language, and the conversation is still yours.