What they have written
- Tools and software How to evaluate a real estate CRM: the twelve criteria No brands and no third-party prices: the twelve criteria that decide whether a CRM will still serve you in two years, the eight questions for the demo, and how to test it properly in fourteen days.
- Running your brokerage Recruiting agents without giving away the split The split war is won by whoever loses most. What NAR data says about an agent’s actual career, which value proposition holds up, and what the thirty days that decide whether they stay look like.
- Running your brokerage The seven numbers every broker should watch on Monday How to work each one out by hand (a spreadsheet is enough) and the decision it triggers. Plus the twenty-minute routine and the numbers that get watched too much and decide nothing.
How we verify every figure and how we correct ourselves: How we write